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S.L.Raheja (A Fortis Hospital Association) is a Centre of Excellence for Diabetes and Oncology. For more than 3 decades the centre is providing tertiary care in all major specialties. As per the Week survey it is recognized as one of the BEST 15 hospitals in the city in comprehensive patient care.
Fortis Healthcare Limited is a leading integrated healthcare delivery service provider in India. The healthcare verticals of the company primarily comprise hospitals, diagnostics and day care specialty facilities.
The company operates its healthcare delivery services in India, Dubai, Mauritius and Sri Lanka with 54 healthcare facilities (including projects under development), approximately 10,000 potential beds and 260 diagnostic centres.
In a global study of the 30 most technologically advanced hospitals in the world, its flagship and placed ahead of many other outstanding medical institutions in the world.
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SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.
Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users with more information about your company directly in the results.
6 factors for SEO marketing
Content writing
Keyword planning
Page Speed (Including Mobile Page Speed)
Mobile Friendliness
Domain Age, URL, and Authority
Optimized Content.
Content Writing - Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
Keyword planning - Keyword Planner helps you research keywords for your search campaigns. ... You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
Page Speed (Including Mobile Page Speed) - Your page speed matter a lot if this will take more than 5 - 7 second than it is slow it will affect your ranking on Google also.
Mobile Friendliness - If the site loads and the texts and images are not mobile-friendly it affects the user experience.
Domain Age, URL, and Authority - Domain should relate to your niche first then your Domain age, URL authority matter.
Optimized Content - Most of the time developer upload the high-quality pictures in its original form.
Landscape design is an independent profession for an Interior Designer and a design and art tradition, practised by landscape designers, combining nature and culture. In contemporary practice, landscape design bridges the space between landscape architecture and garden design.
Interior Designer in Mumbai | AASHAINTERIORS.COM
Stone and marbles are like add on to your landscape
Adding art such as garden sculptures to your outdoor space is adding meaning and inspiration to your own landscape.
The texture is a surface characteristic that can be divided into three categories: coarse, medium and fine.
Perfect colour combination with flowers enhances looks.
Stone and marbles are like add on to your landscape.
Best lighting emphasizes the looks and object's looks.
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1. Because Digital Marketing Levels the Online Playing Field.
Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.
With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.
2. Because Digital Marketing Is More Cost-Effective than Traditional Marketing.
Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. Gartner’s Digital Marketing Spend Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.
That is why according to the Gartner survey, 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them into digital online marketing tools and techniques. HubSpot confirms this as shown in the chart below that confirms how digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels.
social media and email delivery lower average CPLs
3. Because Digital Marketing Delivers Conversion
Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.
Top Priorities for Digital Marketers in 2013
There are several tools and techniques that you can use for your digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing. As seen from the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three that generate quick and effective communication and interaction with targeted audiences will deliver better-than-average results in terms of higher conversion rates.
social media and search above-average lead conversion
4. Because Digital Marketing Helps Generate Better Revenues.
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.
With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business – opening their doors to better, larger and farther reaching markets both locally and abroad. Google’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.
5. Because of Digital Marketing Facilitates Interaction with Targeted Audiences.
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure – just like what eMarketer’s report Key Digital Trends for 2014 is saying as shown below.
real-time marketing stats
Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that you will need when your business begins to grow.
6. Because Digital Marketing Caters to the Mobile Consumer.
Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance.
Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from eMarketer.
7. Because Digital Marketing Builds Brand Reputation.
The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.
This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.
8. Because Digital Marketing Provides better ROI for Your Marketing Investments.
With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.
Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase. The key to success in Digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.
9. Because of Digital Marketing Earns People’s Trust.
Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.
Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers.
10. Because Digital Marketing Entices People to Take Favorable Action.
While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business intends them to take. Conversion to leads or sales is still initiated and under full control by the website visitor. They are not compelled to do so but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action.
Calls-To-Action specifies what your web visitors should do next – either to sign up, like, download something, call or buy – specific steps that will entice them to perform a favorable action. Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action.
11. Because Digital Marketing Makes You Ready for the Internet of Things.
The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the Internet. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will actually head to. Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.
12. Because of Digital Marketing Ensures Business Survival Online.
It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything. Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more on a later date. If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist.
Your business can be likened to this. Even if you have tons of website visitors but none of them ever convert, your business will also cease to exist. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.
Boost your online presence with local Business directory
Learn four ways managing your local listings can help you improve your web presence:
1. It Can Drive Visits & Contacts
If you don’t have the right information about your business online, prospects have no way of getting in contact with you. Have you ever tried calling a business but the number is wrong? Or, even more frustratingly, have you ever driven to a business location only to find they’ve moved? Sites like Google and Yelp may have information about your business already online, so it’s important to make sure this information is accurate so you aren’t losing potential customers to a wrong phone number or old address.
2. It Can Get You in Front of Social Media Users
While not technically a directory listing, social media sites are another place where searchers can find information about your business. And, social media is a great way to retain old customers and acquire new ones. Set up your business on sites like Facebook and Twitter and make sure your phone number, address, and business name are regularly updated. You should also post regularly so you can keep your business top of mind for your customers. You can even spice up what you post by including seasonal content, company updates, and office events.
3. It Can Help You with Your Online Reputation
With many different forms of online review sites and social media platforms, people can be talking about your business all the time. With local listings management, it’s also important to keep tabs on your online reputation. An easy way to get started is to Google your business name, your business name plus reviews, and your business name plus complaints on a regular basis. This will provide information as to what your customers are saying about you online and can help you improve your overall web presence.
4. It Can Improve SEO
Updating your business listings can help you improve your business’s SEO, or search engine optimization, by presenting consistent information about your business across the web.
Why you must enlist your business in an online directory?
5 Advantages of Enlisting Your Business In An Online Directory
#1- Bringing Two-Fold Traffic Flow To Your Website
Compared to a CTR advertisement, an online business directory brings a two-fold traffic flow to your site – direct and indirect.
Direct traffic flow means customers can find you by simply following your website listing. Though this might turn out to be significantly smaller, the number of clients that your website receives turn out to be potential leads.
When speaking of indirect traffic flow, these are clients who enter your website via the search engine results page. For example, someone is looking for the term ‘insurance’ on the search engine results page and comes across an online business directory that ranks high on the SERP for that particular term. Your company is found to be positioned near the top of this insurance category. When visitors click through the insurance category, they also access your website easily.
Having your business name listed on a business directory can help you improve the search engine rank, since the URL to your site becomes a valuable inbound link for a relevant search result. By relevant search I mean your business provides the right information that you know people would find helpful when they search something online.
#2 – Improving Your Website Visibility Online
The online business directory gives you a more specific way to improve your website visibility online and to spread awareness. Therefore, make sure your business is listed on more than one business directory. The more you submit online, the more visibility you get. Customers are now more hooked onto the internet, searching for new product information and services. With your business listed through an optimized search engine placement, it improves your chance of reaching potential clients.
#3 – Expand Your Business By Reaching New Partners And Investors
Many might not have known this, but when a particular business is searching for a potential business partner with whom they might be interested to work with, the online business directory is the place they will search first.
#4 – Make Yourself Easily Accessible
Since by now you already know online directory helps to improve your online visibility, your website becomes easily accessible to customers who conduct a local search to find a particular business. Even if you have been running a local business for many years, there are a large number of people who are still not aware of your service. Having your business listed online, will not only inform customers about your existence but will also turn out to be the perfect showcase of your services.
#5 – Informing Customers About Your Local Business In Detail
As was mentioned above, online business directories allow users to provide important details like product name, type of service in places where they are located. This allows customers to access essential information like when to contact or how to contact you. They can also reach your website by clicking on the URL link and contact you directly to get in touch with you via either the contact page or the road map. Online directories like Vintelli help businesses reach out and connect with customers by making use of innovative strategies like accurate target listing, easy to contact road map, optimized search engine placement and well-researched review management that introduce a gradual growth in one’s market reach and a rise in the profit scale margin.
In a nutshell, you take your business to new standards and horizons by ranking higher in both web and local search engines. Since optimized business directories are given priority online, your website has the chance to appear higher on the search engine results page even if does not score the desired rank. With an online business directory, you can not only seek the attention of potential leads but also improve your business revenue by letting your business stand out of the crowd.
Author’s Bio
Thomas Miller is the senior-most web designer at JB Media Force, one of the reputed web design firms in San Diego, California. He is also a part-time Web Consultant at B3NET Bio, a leading life science digital marketing agency. His 9 years of expertise in both web design & online marketing enables him to serve both B2C and B2B communities with better guidance.
Eye specialist in Thane | Dr. Aaphale’s Eye Hospital
Location Dr. Aaphale's Eye Hospital is situated at 2nd floor Teejadip mall building Meenatai Thakare chauk, LBS road Near Vikas complex Castle Mill Naka Thane west
Facilities available Apart from routine eye examination, some patients need special eye check-up and treatment. Dr. Aaphale's Eye Hospital also provides following facilities. » Gonioscopy » Indirect ophthalmoscopy » A Scan » Fundus examination with fundus contact lenses » Pachymetry to measure thickness of cornea » YAG laser » Retinal laser etc
Operations performed at Aaphales Eye Hospital Cataract Cataract surgery with Phacoemulsification method, with world class phaco machine, that is, INFINITY, Alcon. The latest OZIL technology is used. Cataract is removed through a very small, just 2.2 mm cut. No injection, no eye pad, no anesthesia, no stitch is needed. There is no bleeding! This is the most recent method used for cataract surgery and up till now cataract cannot be removed with any laser, though some of the steps can be done with it. Imported, high quality foldable permanent lens is inserted, at the time of operation so that patient can see without spectacles after the operation.
Other surgeries » Secondary lens implantation » Lens exchange operation for high plus or minus number where lasik is not possible. » Lasik Operation » Dacryocystorhinostomy (DCR) for constant watering of eye » Dacryocystectomy » Entropion » Lid tear repair » Chalazion or cyst of the eye » Lid tumour removal » Pterigium excision ie removal of growing flesh on eye with conjuctival transplant » Trabeculectomy for uncontrolled glaucoma » Anterior vitrectomy » Retinal laser » YAG laser » Repair of eye injury » Squint correction surgery » Ptosis surgery for drooping eyelid
Myths and Facts
» Myth : Regular use of spectacles reduce the spectacle number » Fact : Spectacle number change has nothing to do with whether you use it or not.
» Myth : If you can do routine activity and see TV, which means you don’t have number. » Fact : You can still have spectacle number.
» Myth : Eating carrots reduce spectacle number. » Fact : Spectacle number has nothing to do with carrots or vitamin A.
Reach us.
Address 2nd floor Teejadip mall building Meenatai Thakare chauk , LBS road Near Vikas complex Castle Mill Naka Thane west
We have rich industrial experience of offering HDPE, PP & LDPE (Plastic) Bottles, Containers, and Jerry Cans with Cap, Plug. These are appreciated by the clients for chemical resistant, abrasion resistant, dimensional accuracy, and optimum strength. Owing to the high-quality standards, these are used for the packaging of Agro-Chemical, edible oil, lubricants, and food Pharma & cosmetics. To meet the specific requirements of our clients, we also offering customization facilities based on the parameters of size, color, and shape.
The finest collection of Containers & Bottles is manufactured, supplied, trade and wholesale by us at "GANESH PLASTICS ", The highly advanced and well equipped state-of-the-art infrastructural facility at the National Bottle House has been equipped with all the necessary machines and tools, which helped in the attainment of our predefined goals and targets. In order to execute the firm’s operations in the best possible method, the facility has been divided into various highly operational units. In addition to this, our facility regularly upgraded and our ethical working approach has enabled us in extending our reach and acquiring a broad client base from the market.
English is the language of science, of aviation, computers, diplomacy, and tourism. Knowing English increases your chances of getting a good job in a multinational company within your home country or for finding work abroad. It’s also the language of international communication, the media and the internet, so learning English is important for socialising and entertainment as well as work!
Let’s look at the top 4 reasons why studying English is so important:
1. English is the Language of International Communication
English may not be the most spoken language in the world, but it is the official language of 53 countries and spoken by around 400 million people across the globe. Being able to speak English is not just about being able to communicate with native English speakers, it is the most common second language in the world. If you want to speak to someone from another country then the chances are that you will both be speaking English to do this.
The British Council projects that by 2020 two billion people in the world will be studying English. Learning English is important as it enables you to communicate easily with your fellow global citizens. When you study English at ELC schools, you will be making friends with people from lots of different countries, using English as your common language!
2. English is the Language of Business
English is the dominant business language and it has become almost a necessity for people to speak English if they are to enter a global workforce. Research from all over the world shows that cross-border business communication is most often conducted in English and many international companies expect employees to be fluent in English.
Global companies such as Airbus, Daimler-Chrysler, Fast Retailing, Nokia, Renault, Samsung, SAP, Technicolor, and Microsoft in Beijing, have mandated English as their official corporate language. In addition, in 2010 the company Rakuten, a Japanese cross between Amazon and eBay, made it mandatory for their 7,100 Japanese employees to be able to speak English.
The importance of learning English in the international marketplace cannot be understated - learning English really can change your life.
3. Speaking English gives you access to a World of Entertainment
Many of the world’s top films, books, and music are published and produced in English. Therefore, by learning English you will have access to a great wealth of entertainment and will be able to have a greater cultural understanding.
If you speak English, you won't need to rely on translations and subtitles anymore to enjoy your favorite books, songs, films, and TV shows. Watching movies and television programs in the English language is also a great and fun way to learn it!
At ELC we encourage students to participate in the social program to practice English outside a class environment. Activities include watching popular English films, sports, art galleries, museums, trips, and excursions to local and historical areas. The program is designed to encourage students to use and learn English in British culture.
4. Learning English gives you Access to more of the Internet
According to a report by Education First, English is the language of the internet. An estimated 565 million people use the internet every day, and an estimated 52 percent of the world’s most visited websites are displayed in the English language.
Learning English is important as it gives you access to over half the content on the internet. Knowing how to read English will allow you access to billions of pages of information which may not be otherwise available!
The Importance of Learning English Today
Although learning English can be challenging and time-consuming, we can see that it is also very valuable to learn and can create many opportunities!
The English Language Centre is a not-for-profit organization. This means that all our profits are re-invested in school, our purpose is to provide the highest possible quality in English language teaching at our schools in Brighton and Eastbourne.
Find us on Facebook, Twitter, and Instagram, where you can see what is going on in the school and message us with any questions!
Proworks is an emerging engineering & construction services Company specialized in Food Beverages & Cosmetics (FBC), R&D Centres and Labs, Hospitals & Healthcare, Engineering Solutions, Industrial and Consumer Products.
It has an in-house team of subject matter experts which can deliver Architectural, Civil & Structural, Electrical, Piping, Fire Fighting and Mechanical design under one roof.
We Provide RainWater Harvesting and Ground Water Management Consultancy Services, Supply of Modular Products and Turnkey Project Solutions for Installation of Rainwater Harvesting and Ground Water Management Systems in Industries, Institutions-Schools, Agriculture Farms, Villages, Urban Development Projects and Housing Sector.
RainWater Harvesting Company - Water Field Technologies Pvt Ltd.
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