Why you must enlist your business in an online directory?
5 Advantages of Enlisting Your Business In An Online Directory
#1- Bringing Two-Fold Traffic Flow To Your Website
Compared to a CTR advertisement, an online business directory brings a two-fold traffic flow to your site – direct and indirect.
Direct traffic flow means customers can find you by simply following your website listing. Though this might turn out to be significantly smaller, the number of clients that your website receives turn out to be potential leads.
When speaking of indirect traffic flow, these are clients who enter your website via the search engine results page. For example, someone is looking for the term ‘insurance’ on the search engine results page and comes across an online business directory that ranks high on the SERP for that particular term. Your company is found to be positioned near the top of this insurance category. When visitors click through the insurance category, they also access your website easily.
Having your business name listed on a business directory can help you improve the search engine rank, since the URL to your site becomes a valuable inbound link for a relevant search result. By relevant search I mean your business provides the right information that you know people would find helpful when they search something online.
#2 – Improving Your Website Visibility Online
The online business directory gives you a more specific way to improve your website visibility online and to spread awareness. Therefore, make sure your business is listed on more than one business directory. The more you submit online, the more visibility you get. Customers are now more hooked onto the internet, searching for new product information and services. With your business listed through an optimized search engine placement, it improves your chance of reaching potential clients.
#3 – Expand Your Business By Reaching New Partners And Investors
Many might not have known this, but when a particular business is searching for a potential business partner with whom they might be interested to work with, the online business directory is the place they will search first.
#4 – Make Yourself Easily Accessible
Since by now you already know online directory helps to improve your online visibility, your website becomes easily accessible to customers who conduct a local search to find a particular business. Even if you have been running a local business for many years, there are a large number of people who are still not aware of your service. Having your business listed online, will not only inform customers about your existence but will also turn out to be the perfect showcase of your services.
#5 – Informing Customers About Your Local Business In Detail
As was mentioned above, online business directories allow users to provide important details like product name, type of service in places where they are located. This allows customers to access essential information like when to contact or how to contact you. They can also reach your website by clicking on the URL link and contact you directly to get in touch with you via either the contact page or the road map. Online directories like Vintelli help businesses reach out and connect with customers by making use of innovative strategies like accurate target listing, easy to contact road map, optimized search engine placement and well-researched review management that introduce a gradual growth in one’s market reach and a rise in the profit scale margin.
In a nutshell, you take your business to new standards and horizons by ranking higher in both web and local search engines. Since optimized business directories are given priority online, your website has the chance to appear higher on the search engine results page even if does not score the desired rank. With an online business directory, you can not only seek the attention of potential leads but also improve your business revenue by letting your business stand out of the crowd.
Author’s Bio
Thomas Miller is the senior-most web designer at JB Media Force, one of the reputed web design firms in San Diego, California. He is also a part-time Web Consultant at B3NET Bio, a leading life science digital marketing agency. His 9 years of expertise in both web design & online marketing enables him to serve both B2C and B2B communities with better guidance.
