what is SEO? simple definition

In its simplest form, search engine optimization is anything done to improve the ranking of a website on search engine results pages (SERPs). The goal for most businesses is to increase their website visibility or traffic and ranking high for targeted search terms or phrases on search engines like Google and Bing will do just that.                                                                                                                            

For a slightly more thorough definition, Webopedia defines SEO as “a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines.” 

Regardless of the exact definition, you prefer, if you have a website and want people to find and see it, you should care about optimizing your site. Which leads me to the next basic question I usually discuss with business owners.

What factors impact where my website will show up in search engine results (how well my site is optimized)?

A detailed or long answer to this question could take hours to answer, as there are literally hundreds of factors that impact search results. Google’s search algorithm is very complex, changes frequently, and is not completely known to the public. In future posts, I will delve deeper into some of the main factors that impact search optimization, but for now I'll just start with my simplistic overview of the key components of SEO success.

Make Your Site Appear in Google.

Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It's that simple!

Check our SEO Explained in Pictures page for a quick, simple overview. It's guaranteed to help you understand SEO.

How Does Google™ Rank Pages?

Google™ promotes authority pages to the top of its rankings so it's your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google™ picks up on these authority signals. This virtuous circle creates strong and sustainable Google™ rankings.

How Do I Get Links?

Links are important but don't confuse quality with quantity and don't think about links in isolation from your content. It's vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.

In simple language, if you have something worth linking to you might secure links worth having. Great sites don't link to poor quality content, why would they?

In Summary

Do your homework and understand what kind of content your potential customers are looking for. Create a great site, create content people need and make it easy for them to share it. Do this and you'll start to see your website traffic increase.

One last thing, if your website's not performing and you need some help, why not book a FREE 30 minute chat to find out why. It's a 100% FREE no-obligation offer to chat with one of our experts.

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HVAC Contractor in Mumbai

If you are looking for an HVAC Contractor in Mumbai then just do visit Wintage Impex  or call +918419967878

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• TIME & COST ESTIMATES
• MECHANICAL PIPING & UTILITIES
• ELECTRICAL DESIGNING
• HVAC Turnkey Project
• Supply HVAC system like a AHU, FCU, condensing unit, Chillers
• VALIDATION
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Wintage Impex Office no. 002, Keshav Sadan, Plot no. 14, Brahman Society, Thane, Maharashtra 400602

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What is an online marketing company? | YCCTHANE.IN

 What is an online marketing company?

                    

There are lots of things an online marketing company do for a business but 5 things are comman between all online marketing company.

    1. Content Writing Services

We provide you Content Writing Services for your website. We know your products/services are awesome and we’ll make sure that your target prospects get the message.

    2. Link Building

       Since Google considers high-quality links as one of the most important factors in Search Rankings, we make sure that your site never runs out of good quality backlinks.

    3. Search Engine Optimization (SEO)

Thousands of google searches are carried out by prospects every second. Today mobile phone is your digital assistant helping you to find the search. Our Online Digital Marketing Company will make your website a primary destination for your target client.

    4. Conversion Rate Optimization

Getting quality & targeted traffic to the website is difficult & time consuming so it is very important that the traffic is best utilized by taking care of website conversion rates.

    5. Social Media Marketing

       We also generate leads from social media marketing.Maximize your business sales and effectively manage client relationships with powerful and effective lead generation campaign. Get customized strategies.

    6. Social Media Optimization (SMO)

       Leverage on the powerful digital advertising and brand management on various social media platforms. Our Online Digital Marketing Company can manage all your channels & boost your social media presence by posting high quality content.

       

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How search engine optimization works? | YCCTHANE.IN

How search engine optimization works?

How do search engines work?

Search engines have three primary functions:

Crawl: 

Scour the Internet for content, looking over the code/content for each URL they find.

Index: 

Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.

Rank: 

Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.

Crawling: Can search engines find your pages?

As you've just learned, making sure your site gets crawled and indexed is a prerequisite to showing up in the SERPs. If you already have a website, it might be a good idea to start off by seeing how many of your pages are in the index. This will yield some great insights into whether Google is crawling and finding all the pages you want it to, and none that you don’t.

Indexing: How do search engines interpret and store your pages?

Once you’ve ensured your site has been crawled, the next order of business is to make sure it can be indexed. That’s right — just because your site can be discovered and crawled by a search engine doesn’t necessarily mean that it will be stored in their index. In the previous section on crawling, we discussed how search engines discover your web pages. The index is where your discovered pages are stored. After a crawler finds a page, the search engine renders it just like a browser would. In the process of doing so, the search engine analyzes that page's contents. All of that information is stored in its index.

Ranking: How do search engines rank URLs?

How do search engines ensure that when someone types a query into the search bar, they get relevant results in return? That process is known as ranking, or the ordering of search results by most relevant to least relevant to a particular query.

An artistic interpretation of ranking, with three dogs sitting pretty on first, second, and third-place pedestals.

To determine relevance, search engines use algorithms, a process or formula by which stored information is retrieved and ordered in meaningful ways. These algorithms have gone through many changes over the years in order to improve the quality of search results. Google, for example, makes algorithm adjustments every day — some of these updates are minor quality tweaks, whereas others are core/broad algorithm updates deployed to tackle a specific issue, like Penguin to tackle link spam. Check out our Google Algorithm Change History for a list of both confirmed and unconfirmed Google updates going back to the year 2000.

Why does the algorithm change so often? Is Google just trying to keep us on our toes? While Google doesn’t always reveal specifics as to why they do what they do, we do know that Google’s aim when making algorithm adjustments is to improve overall search quality. That’s why, in response to algorithm update questions, Google will answer with something along the lines of: "We’re making quality updates all the time." This indicates that, if your site suffered after an algorithm adjustment, compare it against Google’s Quality Guidelines or Search Quality Rater Guidelines, both are very telling in terms of what search engines want.

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What is website designing? | YCCTHANE.IN

What is Web Design?

Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Web design used to be focused on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become ever-increasingly important.

A web designer works on the appearance, layout, and, in some cases, content of a website. Appearance, for instance, relates to the colors, font, and images used. Layout refers to how information is structured and categorized. A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website. Many webpages are designed with a focus on simplicity, so that no extraneous information and functionality that might distract or confuse users appears. As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration.

Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design. In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. Preserving a layout that is as consistent as possible between devices is crucial to maintaining user trust and engagement. As responsive design can present difficulties in this regard, designers must be careful in relinquishing control of how their work will appear. If they are responsible for the content as well, while they may need to broaden their skillset, they will enjoy having the advantage of full control of the finished product.

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How a website can boost your Business? | YCCTHANE.IN

When it comes to enhancing your online presence, there are several factors that you have to consider. Most of the business owners have a misconception that building a website means creating their online presence and their work is done. Websites can only achieve success with right SEO techniques and constantly updating your website with ongoing market trends.

Now you might be wondering how does web design help in driving profits?

Well, web design is the basic element when you build your website because it’s your website that reveals about your company. Web design can make or break your business as it attracts the right target audience and may convert your traffic into leads. For instance, if you have a B2B firm, your web design should reveal professionalism and simplicity and if you have a fashion blogging site it should be designed in a way that layman could approach you easily.

This clearly means website designs truly enhance your company’s reputation, business type, and target the right customer. However, in the beginning you might have to invest some bucks but it could be the real asset to your firm to improve the overall profitability.

Therefore, choosing the right Custom Website Design Services or Company  you should always consider the following vital points:

1. Appropriate navigation –

If you have planned to create different pages for each service, then navigation plays a vital role. Basically, it includes proper labeled navigation bar or a menu that list down different service pages of your website. It actually helps users to deeply understand your website and explore every service you offer. Setting up an intuitive and simple navigation bar, eventually help you in enhancing user experience.

2. Visible content and images –

This means you can use fonts and other typographic details to make your website more appealing. Always remember content and design in web development works hand-in-hand so make sure your content is concise and simple. Customers don’t forget the content that was easy-to-read and something that they can related with.

However, if you overact on these elements, it won’t do any wonders to your website. Web pages overflowing with content seem too messy visually and customers don’t prefer to read clutter content on web pages as they get disinterested halfway. Customers will leave your website that moment and will never back again.

Don’t let that happen because ultimately customers are king. You can streamline your content with the best web design as they are pro in this and can convert the empty space that create negative impression into something creative or interesting.

3. Brand permanence –

Every business is unique has their unique identity logo that sets them apart from their business. It is obvious that you also have a business logo, which is necessary to be presented on your website as it is. A slight change in brand logo can impact your business reputation as it will create confusion across your customer base and they may doubt your reliability.

4. More customer engagement –

The design of your web page must have unique layout so that they allure customers and they would love to engage with your services. Your website should ultimately feed the eyes of people because the fact is; it is the actual beginning of customer engagement. This undoubtedly means that web design is an inevitable part for every organization so owners should look into this process diligently at every footstep.

5. Organized content and SEO-friendly –

Customers read website content, just like their books- from left to right, top to bottom comfortably. Designers should use the same concept while setting reading pattern in any website as it increases the chances of more customer engagement. Typically, most people start reading from the upper left areas so adding informative content about your business can be of great help. It may clear things to your customers and they may easily convert as a lead.

On the other hand, you can utilize the visible area for Search Engine Optimization (SEO). You can do this by adding keywords in HTML text and search engine like Google, Bing and Yahoo can easily crawl your website and rank you on first page. That means your website can become more searchable and noticeable.

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7 things that make a great digital marketing company | YCCTHANE.IN

7 things that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above matches what you’re after. These are the key steps in how to pick the right digital marketing agency.

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practising what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

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What is a keyword? | YCCTHANE.IN

 What is a keyword?

A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.

Let’s say you’ve got a website about pianos: you sell all sorts and types of pianos. You blog about what

 to look at when buying a piano and you share reviews about the pianos you offer on your online shop. You sell digital pianos so you’ve created a product category page about digital pianos. Ask yourself this:

What kind of search term do you want to be found for?

Which words do you think people will use in search engines to find you?

What would the search query look like?

Probably [digital piano], right? Because this keyword reflects what’s on the page best. If you’d have to explain the bottom line of your content, how would that look? What words would you use? That’s your keyword or key phrase – if it consists of multiple words.

We use the word ‘keyword’ all the time; this does not mean it consists of only one word. A lot of times it consist of multiple words. So when talking about keywords, a lot of times we mean a phrase instead of just one word.

Read more: Keyword research for your online shop »

Why are keywords important?

One of the things Google looks at when ranking a page is the content on that page. It looks at the words on the page. Now picture this, if every word on, for instance, a blog post about a digital piano is used 2 times, then all words are of equal importance. Google won’t have a clue which of those words are important and which aren’t. The words you’re using are clues for Google; it tells Google and other search engines what the page or post is about. So if you want to make Google understand what your page is about, you need to use it fairly often.

But Google isn’t the only reason why keyphrases are important. Actually, it’s less important, because you should always focus on the user: on your visitors and potential clients. With SEO you want people to land on your website when using a certain search term or keyphrase. You need to get into the heads of your audience and use the words they use when they are searching.

If you use the wrong keywords, you’ll never get the visitors you want or need, because your text doesn’t match what your potential audience is searching for. But if you do use the words people are searching for, your business can thrive. So if you see it like that, your keywords should reflect what your audience is searching for. With the wrong keywords, you’ll end up with the wrong audience, or none at all. That’s why having the right keywords is really important.

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