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How a website can boost your Business? | YCCTHANE.IN

When it comes to enhancing your online presence, there are several factors that you have to consider. Most of the business owners have a misconception that building a website means creating their online presence and their work is done. Websites can only achieve success with right SEO techniques and constantly updating your website with ongoing market trends.

Now you might be wondering how does web design help in driving profits?


Well, web design is the basic element when you build your website because it’s your website that reveals about your company. Web design can make or break your business as it attracts the right target audience and may convert your traffic into leads. For instance, if you have a B2B firm, your web design should reveal professionalism and simplicity and if you have a fashion blogging site it should be designed in a way that layman could approach you easily.


This clearly means website designs truly enhance your company’s reputation, business type, and target the right customer. However, in the beginning you might have to invest some bucks but it could be the real asset to your firm to improve the overall profitability.


Therefore, choosing the right Custom Website Design Services or Company  you should always consider the following vital points:


1. Appropriate navigation –


If you have planned to create different pages for each service, then navigation plays a vital role. Basically, it includes proper labeled navigation bar or a menu that list down different service pages of your website. It actually helps users to deeply understand your website and explore every service you offer. Setting up an intuitive and simple navigation bar, eventually help you in enhancing user experience.


2. Visible content and images –


This means you can use fonts and other typographic details to make your website more appealing. Always remember content and design in web development works hand-in-hand so make sure your content is concise and simple. Customers don’t forget the content that was easy-to-read and something that they can related with.


However, if you overact on these elements, it won’t do any wonders to your website. Web pages overflowing with content seem too messy visually and customers don’t prefer to read clutter content on web pages as they get disinterested halfway. Customers will leave your website that moment and will never back again.


Don’t let that happen because ultimately customers are king. You can streamline your content with the best web design as they are pro in this and can convert the empty space that create negative impression into something creative or interesting.


3. Brand permanence –


Every business is unique has their unique identity logo that sets them apart from their business. It is obvious that you also have a business logo, which is necessary to be presented on your website as it is. A slight change in brand logo can impact your business reputation as it will create confusion across your customer base and they may doubt your reliability.


4. More customer engagement –


The design of your web page must have unique layout so that they allure customers and they would love to engage with your services. Your website should ultimately feed the eyes of people because the fact is; it is the actual beginning of customer engagement. This undoubtedly means that web design is an inevitable part for every organization so owners should look into this process diligently at every footstep.



5. Organized content and SEO-friendly –


Customers read website content, just like their books- from left to right, top to bottom comfortably. Designers should use the same concept while setting reading pattern in any website as it increases the chances of more customer engagement. Typically, most people start reading from the upper left areas so adding informative content about your business can be of great help. It may clear things to your customers and they may easily convert as a lead.


On the other hand, you can utilize the visible area for Search Engine Optimization (SEO). You can do this by adding keywords in HTML text and search engine like Google, Bing and Yahoo can easily crawl your website and rank you on first page. That means your website can become more searchable and noticeable.

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7 things that make a great digital marketing company | YCCTHANE.IN

7 things that make a great digital marketing company

Now you know my top recommendations. 

7 things that make a great digital marketing company

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above matches what you’re after. These are the key steps in how to pick the right digital marketing agency.


1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 


So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.


Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practising what they preach. 


And if they’re not… move on to a digital marketing company that is.



2. An impressive portfolio

Agencies use their portfolio to show off their best work. 


So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 


This also gives you an idea of the types of clients they frequently work with. 


Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 


Furthermore, look at the list of clients they have to see if you recognize any of the names. 


If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 



3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 


Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 


Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 


Some digital marketing companies use humor and playfulness while others are more serious. 


So, decide what type of experience you want to have and find a company that matches that. 


Example: Would you use the word “disruptive” to describe your brand and vision?



4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 


If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 


Or maybe you’re interested in a custom-coded website. 


Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 


5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 


So, it’s important to consider their communication skills and overall customer service before hiring them. 


You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 


This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 


6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 


Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 


If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 


Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 


7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 


So, you should do the same. 


Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 


If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 


Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 


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What is a keyword? | YCCTHANE.IN

 What is a keyword?

What is keywords?

A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.


Let’s say you’ve got a website about pianos: you sell all sorts and types of pianos. You blog about what

 to look at when buying a piano and you share reviews about the pianos you offer on your online shop. You sell digital pianos so you’ve created a product category page about digital pianos. Ask yourself this:


What kind of search term do you want to be found for?

Which words do you think people will use in search engines to find you?

What would the search query look like?

Probably [digital piano], right? Because this keyword reflects what’s on the page best. If you’d have to explain the bottom line of your content, how would that look? What words would you use? That’s your keyword or key phrase – if it consists of multiple words.


We use the word ‘keyword’ all the time; this does not mean it consists of only one word. A lot of times it consist of multiple words. So when talking about keywords, a lot of times we mean a phrase instead of just one word.


Read more: Keyword research for your online shop »


Why are keywords important?

One of the things Google looks at when ranking a page is the content on that page. It looks at the words on the page. Now picture this, if every word on, for instance, a blog post about a digital piano is used 2 times, then all words are of equal importance. Google won’t have a clue which of those words are important and which aren’t. The words you’re using are clues for Google; it tells Google and other search engines what the page or post is about. So if you want to make Google understand what your page is about, you need to use it fairly often.


But Google isn’t the only reason why keyphrases are important. Actually, it’s less important, because you should always focus on the user: on your visitors and potential clients. With SEO you want people to land on your website when using a certain search term or keyphrase. You need to get into the heads of your audience and use the words they use when they are searching.


If you use the wrong keywords, you’ll never get the visitors you want or need, because your text doesn’t match what your potential audience is searching for. But if you do use the words people are searching for, your business can thrive. So if you see it like that, your keywords should reflect what your audience is searching for. With the wrong keywords, you’ll end up with the wrong audience, or none at all. That’s why having the right keywords is really important.

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